Marketing Mentoring – practical one-to-one marketing support
Marketing. Most businesses know they should be doing it, but very quickly ideas and money can run out as you try new ideas and things don’t seem to work. For owners of small and medium sized businesses this is a daily worry and even when you invest in some of the key elements such as your website, branding or literature, you can often be stumped with what to do next.
Marketing is complex and involves far more than just advertising, which is what most people think of and try first. It is anything that helps you grow or develop your customers, to increase your profitability and market share. It covers aspects such as how you present your business and the products and services you sell. Identifying your most compelling messages and understanding where you sit in the market and where you need to go in order to grow.
No wonder that marketing can seem pretty daunting with businesses lacking the time and expertise to make the best use of their marketing budget.
So how can Kinetic Marketing Mentoring help?
You know your business, but that doesn’t necessarily mean you know how to market your business. We know how to market things, but will never know the ins and outs of your business and sector as well as you do. Our Marketing Mentoring programme puts these two elements together in a way that capitalises on your knowledge and our marketing expertise.
How does it work?
Your mentor will meet with you on a regular basis (usually for a couple of hours a month) and discuss your marketing needs and activities. We will put together a practical strategy and then (most importantly) ensure you are able to implement it.
By meeting regularly the momentum is kept going and projects don’t languish at the bottom of a ‘things to do list’. It also allows us to monitor the success of the activities you are doing and react to new opportunities or situations as they arise.
Your mentor will have industry experience, great communication skills and also the ability to bring across ideas from different industries or sectors. They will also act as a trainer and sounding board for your ideas so you can develop your understanding of marketing principals.
How much will it cost?
Our Marketing Mentoring programme is flexible and depends on your requirements. For some clients ongoing support is required, other clients may only need a few sessions to help them with a specific challenge or project, or just to help them gain perspective on it all!
Our initial hour session is free where we will discuss your requirements and experiences and tell you about how we work. Contact us to discuss how marketing Mentoring could help your business.