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Logo design, usually the first piece of marketing a company does, often one of the things that can cause the biggest problems if not done right at the outset. The best logos are often very simple, think Nike or the famous McDonalds M. Their simplicity belies what goes into the design process.
So I thought I would give you a quick insight into the process and how that blank piece of paper turns into a distinctive and relevant logo.
The marketing material you use in your business can make or break your business. In some cases it’s the first impression a potential customer or client will have of you and it will either make them feel confident in using your services or turn them away and seek out your competitors.
I see it time and again with companies approaching us for a revamp of their logo, websites, brochures, flyers etc. Often they’ve had it done quickly when starting up with very little thought about it, in some cases just going for the cheapest and seemingly easiest option and letting the printers / magazines / sign companies they've approached do the design work or even worse have knocked up something themselves or using online templates. At the time it may feel like it is another box ticked but then 12 months down the line realise they need a better image.
I've put together a few questions that I hope will help any new start up business or indeed any business that is looking to update or change their image.
Whilst writing my previous blog on the importance of design in creating a good impression it got me thinking about how logo design also made an impression on me, and again it was music and band logos (I think I may have to dig out some of the 80’s classics from my garage).
Maybe I was just a strange teenager, but I used to memorise the logos and using the lines in my text book (wallpapered in my favourite band of course) I would try and get as many logos of my favourite bands and artists on a page as I could.
Logos like Ultravox and Visage appear to be very simple but looking closely and the interest is in the letters 'AV' on the Ultravox logo. Simple but effective. Did it make an impression, YES and I still prefer simple, clever logos that don’t rely on fancy photoshop or illustrator effects for impact (see our own logo for example).