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confusedVAT, we all have to pay it and if you are a business (whether you are VAT registered or not) you have to pay VAT from your suppliers if they are VAT registered. One area that many business owners may not be aware of is that some parts of their marketing does not attract VAT.

These are certain print items that you will be using to promote your business and sometimes print companies send incorrect invoices and charge VAT on zero-rated items which is a cost you could do without incurring.

What is and what isn’t VATable can seem a bit complicated and not always logical –so I thought I would create this handy list (this isn’t an exhaustive list however, so if in doubt contact HMRC!)

So here goes.

Working with smaprice cutsll and medium sized business who are facing challenging times and increased competition I often hear the view that they need to be price competitive. This usually means price cutting, discounting and squeezing margins. As one of the cornerstone’s of marketing, pricing can be one of your most powerful marketing tools and it is possible to appear both competitive and still protect your margin.