When you start up a business what are your priorities?
Premises. Staff. Stock. Suppliers.
Where does you business identity come in this ever expanding list? For many start ups, in my experience, pretty far down the list would be the honest answer.
The catalyst usually comes when there is a need for business cards, stationery, advertisement or signage. “ Can you send us your logo?” is a phrase that sets you panicking. “I haven’t got one” you reply sheepishly only to be assured that it isn’t a problem and that free design is all part of the cost.
Now at this stage you may well breathe a sigh of relief, but this may not be the answer you were looking for.