Kinetic Marketing and Design - Grimsby Graphic Design, Advertising and Marketing

Blog is word we have all heard but many people don’t really know what it actually involves. When creating a website for a client I will often recommend a blog but are often faced with either a blank or disdainful face. Often I will be asked ‘What actually is a blog’ and it is then that you realise that this word BLOG can actually be quite alien and off putting even though the concept has been around for many years.

But if we forgot the word blog and used a different more comfortable word such as ‘opinion’ or ‘diary’ maybe a blog wouldn’t seem so scary. Anyway if you still need convincing here are some thoughts on why your business should be blogging –

Most businesses, whatever their size are realising just how important a company blog is. It provides a hub for your other social media activity, allows you to establish yourself as an expert and provide some added value resources to your customers and prospects.

Yet a common complaint I get is that it isn’t suitable for them. We’re too small. We’re only a small business. We’re too specialist. People think they have nothing to write about or that no one will be interested in what they have to say. Some of this is good old British modesty. But if we were honest with ourselves, we shouldn’t be in business if we don’t have some insights, opinions or knowledge about the sector or industry we work in.

So to give everyone who finds themselves with one of the above excuses tripping off their lips, here are 10 ideas to get you started ... no more excuses.