We’ve just had the biggest seasonal event of the year but many businesses have seasonality in their business to a greater or lesser extent. At the extremes are those that rely on a key date like Christmas or holidays but even in B2B there is often seasonality such as financial year ends or shutdown periods.
Should you just ride out the slow times and hope the good times compensate? Or are there practical marketing strategies you can apply to make the best of a seasonal business? It makes sense to do the latter and in this blog I will be looking at 10 strategies and tactics that should make the good times last that bit longer.